There was a lot of movement towards digital marketing for brands looking to reach there customers where they are at in their place in the sales funnel. This digital marketing is known as inbound marketing. It is about meeting the customer where they are in their decision making process. Our clients saw tremendous brand recognition growth as well as increased sales directly because of the campaigns run.
The Inbound marketing concept is one that includes social media marketing via digital ad campaigns, also being able to target customers after they have visited your brands site. There are email drip campaigns that are designed to feed your customer information that allows them to elevate your product in their minds.
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